| What You Should Know about Trade Show | | | | and are frequently used at rock concerts and can |
| Lighting | | | | be used with smoke or haze machines to make |
| - Artful use of lighting can suggest almost any | | | | the light beam visible. |
| mood. | | | | The LED (Light Emitting Diode) is a SSL light (Solid |
| - A spotlight can be used to a dramatic effect. | | | | State Lighting), meaning that the light is emitted |
| - LED lights are not bright, but they are very | | | | from a solid object, rather than from a vacuum |
| energy efficient, durable, and long-lasting. | | | | or a gas. LED's produce white, blue, red, green |
| - Accent lighting will help define and add texture | | | | lights using a cluster of individual lights but can |
| to your products and images. | | | | generate light of other wavelengths depending on |
| When considering lighting for your trade show | | | | the desired effect. The lights are not bright, but |
| booth, the choices range from subtle to | | | | they are very energy efficient, durable, and |
| show-stopping. Artful use of lighting can suggest | | | | long-lasting. |
| almost any mood you wish and bring an added | | | | Strobe lights and Gobo lights are also used to |
| emotional component to your booth. The following | | | | create special effects in a display. Gobo lights can |
| are examples of the different types of lighting | | | | be used to project an image of your company |
| that can be used in your booth. | | | | logo or any other message onto the wall or floor |
| Types of Lighting | | | | of your booth. They can also be programmed to |
| A performance light, such as a spotlight, can be | | | | project moving images or color onto a display. |
| used to dramatic effect by highlighting your | | | | These lights are real attention-getters and will help |
| flagship product during a demonstration with a | | | | focus people's attention on your booth. |
| highly focused beam of bright light. Some | | | | Another way to highlight your display is to use |
| examples of this type of lighting are incandescent, | | | | accent lighting to help define and add texture to |
| fluorescent, and halogen spotlights. Fluorescent | | | | your products and images. Accent lighting is used |
| lighting is energy efficient and long-lasting. | | | | to make an object stand out in a space. In |
| Incandescent light is the most widely used type | | | | addition to their usefulness as performance lights, |
| of lighting and can be found in a standard light bulb. | | | | spotlights can also be used as accent lights. |
| It is more economical but not as energy efficient. | | | | Architectural or ambient lighting can be used in a |
| Halogen light is a long-lasting type of incandescent | | | | similar way to bring extra depth and dimension to |
| light. Another type of performance light is a par | | | | your entire booth or display. |
| can. These lights create a bright oval pool of light | | | | |