| session of the Olympic Games, the athletics of | | | | average annual advertising revenue is 16 million |
| track and field and the swimming contribute | | | | U.S. dollars. Phelps's strong capacity of winning gold |
| almost half of the gold medals for the U.S. A.. but | | | | medal, marking his commercial value will also line |
| this is games only be held once every four years. | | | | up. According to the Advisory Group expects |
| Actually, the real games which attract people' | | | | who are concentrate on brand management, in |
| eyes are several kinds of ball games, such as golf, | | | | Beijing Olympic Games, Phelps's personal income |
| tennis, basket ball, football, baseball and ice | | | | will be increased to 30 million U.S. dollars in the |
| hockey. 2007 Forbes the world's most influential | | | | short term, reaching the level of David Beckham. |
| men and women sports stars are golfer Tiger | | | | Sports regal with a simple life |
| Woods and tennis star Maria Sharapova. | | | | Compared with Tiger Woods, David Beckham's |
| After Beijing Olympic Games, the rich list which | | | | fame and wealth, Phelps should be more |
| are monopolized by ball stars may come to an | | | | honoured. As a swimmer, he don't have their own |
| end. Michael Phelps is expected to become the | | | | entertainment time like his peers did. He insist on |
| richest professional swimming athlete of the | | | | training at least six hours a day, seven days a |
| history. | | | | week, uninterrupted, even on Christmas. These |
| Commercial value increased with the number of | | | | hard work make him well-known after one battle |
| gold medals | | | | in Athens and then to Beijing's brilliant legendary |
| In the rich list of the sports stars, there is always | | | | experience. |
| ball hot item which on the top. According to | | | | Phelps's success story is a typical "American |
| Forbes's Top Sports rich list, the top surface of it | | | | dream", so loved so deeply by the Americans. |
| is the golfer Tiger Woods (100 million U.S. dollars), | | | | The IOC had no choice but to obey the NBC, |
| football star David Beckham (33 million U.S. dollars) | | | | modify the swimming finals to morning in order to |
| and the famous basketball Bryant (33 million U.S. | | | | comply with the "American time". |
| dollars). | | | | At present, Phelps' speak brands are as follows: |
| However, August of Beijing, in a swimming | | | | Visa, Speedo, Omega, AT & T Wireless, a food |
| stadium be named as the "Water Cube" , a | | | | company PowerBar, Kellogg's, RosettaStone, |
| "non-popular item," a sports tycoons will catch up | | | | PureSport, etc. After a few seconds of his 10th |
| with Woods. This is Michael Phelps, appraised as | | | | gold medal, Visa company released a TV ad, |
| "Alien" by Ian Thorpe. a famous Australian | | | | commemorated he as the most Olympic gold |
| swimming athlete. | | | | medal athletes. |
| Up to yesterday, in Beijing Olympic Games, Phelps | | | | Now, Phelps has been a rich man, but he said that |
| has won all five gold medals of his participation in | | | | he is not so concerned with their own money at |
| projects. 2004's six gold medals were Counted in, | | | | a news conference. Perhaps the wealth is enough |
| he has become the athlete who own most | | | | for him, from a family which is not rich. |
| Olympic gold medal in the history. | | | | Originally Posted: Danmex. |
| According to the Forbes report, since 2004, the | | | | |