| This article will help to put into perspective the | | | | mindset had always been reaching people in my |
| possibilities of marketing online vs. old school | | | | own backyard so to speak. But with a product |
| marketing strategies. If you want to figure out | | | | like Club Sea Breeze, also known as CSB, you |
| how to get your Club Sea Breeze business "out | | | | could offer it well beyond the pool of leads in your |
| there" and in front of people, you will need to | | | | backyard if only you knew how and what an |
| embrace online marketing as one of the best | | | | impact it would have on your new Home Based |
| ways to do this for your Home Based Business. | | | | Business. |
| OLD SCHOOL VS. NEW SCHOOL | | | | So imagine two scenarios if you will...For the first |
| If any of you have been, or are now a part of a | | | | scenario, let's imagine taking your bucket out to |
| traditional MLM in the Home Based Business arena, | | | | your kid's little blow up pool in the back yard to |
| then you can probably remember the days of the | | | | get your leads. This pool represents the normal |
| weekly meetings, hotel parties, and bugging your | | | | people you meet everyday like friends, family, |
| friends and family members. You were probably | | | | neighbors, and co-workers. Now remember your |
| given helpful stationary that was titled, "List of | | | | bucket is leaky and you have limited water in |
| Everyone You Know" with lots of lines to help | | | | your pool meaning you are only going to bump |
| you brainstorm on who you would tell your new | | | | into so many people in your everyday life. |
| found SECRET. Then you would get them to | | | | So now let's imagine the second scenario...For this |
| repeat the pattern and you could just see the $ | | | | scenario, we are going to take our same little |
| waiting for you around the corner. | | | | bucket that is a little leaky, but instead of going to |
| The problem with this is that eventually you will | | | | our kiddy pool in the back yard, we are going to |
| run out of friends and family (or they will run | | | | drive down to the coast and get our leads from |
| away from you), and you feel like the used car | | | | the ocean. Yeah, I said the OCEAN! Did the light |
| salesman always hounding people. In the end, if | | | | just come on? The internet is an ocean compared |
| you are like many others that I know, you will | | | | to our everyday contacts of people we know. |
| ultimately fail because you do not like being | | | | Now imagine ditching the bucket and renting a |
| avoided by the people you care about. Then the | | | | giant backhoe that can take huge scoops of |
| people that you do manage to sign up, without | | | | water out of the ocean at once! The light above |
| constant babysitting, are going to eventually fall | | | | your head should be glowing pretty bright right |
| off your down line. It's kind of like filling your | | | | now! Whatever the business, the more customers |
| bucket full of water when it has a bunch of small | | | | or potential leads the better right? |
| holes punched in it. If you are not constantly filling | | | | FINAL THOUGHTS |
| it, it will eventually run dry. | | | | If you were to join Club Sea Breeze, which |
| Of course there are the exceptions and your up | | | | method would you prefer to use for your recipe |
| line will tell you all about them and use these | | | | to success, old school or new school? The right |
| leaders as your example and motivation as they | | | | answer is actually BOTH! While online marketing |
| should. I would like to point out that It can be | | | | will produce WAY more leads for you, don't pass |
| done and I have a huge amount of respect for | | | | up the warm marketing opportunities, because |
| the people that have achieved this level of | | | | with Club Sea Breeze, your friends and family can |
| success because while anything is possible, they | | | | actually have a lot of fun with this inexpensive |
| have achieved in my mind, the impossible. I mean, | | | | Home Based Business and they can make money |
| let's face it, if everyone was successful at this, | | | | online while they are at it. I cannot say this about |
| we would all be retired and sipping on Mai Tai's | | | | most opportunities out there. |
| while lying on some tropical beach. | | | | My next article will explore some of the |
| NEW WAY OF THINKING | | | | techniques used by today's online marketer and I |
| So the first thing we have to do is break the | | | | will show you both FREE methods and paid |
| pattern of how you think about reaching people. I | | | | methods of using the internet to create leads. |
| came up through the electrical industry and as a | | | | While we are busy re-thinking things here, |
| contractor I had to reach people every day. Of | | | | remember this - the internet is world wide, it |
| course I was limited to a couple hundred mile | | | | never sleeps, and is open for business 24/7, 365 |
| radius because outside of that, you can't be | | | | days a year. Let's learn how to use this to our |
| competitive in a service oriented business. So my | | | | advantage! |